Los Angeles, 2019
Ford’s Mustang Mach-E is the automaker’s first fully electric vehicle. The launch event needed to generate excitement around this addition to its storied lineup, as well as inform audiences about what makes it special. Hosted by Idris Elba and live-streamed to a worldwide audience, it combined projection, live music, augmented reality and dazzling lighting and special effects to give the Mach-E the debut it deserved.
For this multifaceted live event, visual elements needed to maintain consistency across media, including screens, walls, lighting effects, app design, shirts and other collateral. Event graphics and way-finding reflected the prism pattern used in the event structures.
Invitees to the event received a model mustang and instructions to download an app, which used augmented reality technology to animate the event details.
This custom camouflage wrap was designed to hide the Mach-E’s features before the car could be revealed to the public.