Ford at SEMA
Las Vegas, 2018
The Specialty Equipment Market Association throws one of Las Vegas’ largest events every year, an industry must-see for custom car enthusiasts. Ford has one of the most visible stands in the convention center as well as a major outdoor presence with its drifting track. Design for the billboards, walls, stand graphics and the live press conference used bold colors, a screen printed aesthetic and the language of vanity license plates to match the energy of the event.